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This web site had the following on the site, "Fross Zelnick is consistently recognized by clients and peers as one of the top IP law firms in the world." Our analyzers noticed that the web site said " As important, many of our partners have been recognized year after year as the top lawyers in our field." The Website also said " Our extensive worldwide experience counseling leading companies in their IP acquisitions, licenses and disputes affords our clients a competitive advantage for global IP management. Breaking New Ground in Character Rights. The Batmobile Stands on its Own." The website's header had Litigation as the most important optimized keyword. It is followed by Intellectual Property, IP, and Rights which isn't as highly ranked as Litigation. The next words fzlz.com uses is Register. Trademark was included and could not be viewed by web engines.